Search engine optimization (SEO) stands for the process of improving website to increase its visibility when people search for products or services related to the business in a search engines. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.
Scope of works for SEO optimisation
SEO is best delivered following a consistent step-by-step process.
- SEO audit
- Competitor Analysis
- Custom strategy
- Off-page optimization
- On-page optimization
- Mobile Optimization
- Sitemap Submission
- Online Reputation Optimization
- Monthly performance reports
- Progressive optimization
SEO techniques include keyword research, content strategy, website audit, content development, competitor analysis, etc.